Classified magazine
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A classified magazine is a magazine that publishes small ads and announcements, known as classifieds, often for free or at relatively low cost. Typically, these include items for sale and wanted, services offered, and sometimes personal ads. Some classified magazines specialize in particular areas, such as the sale of cars. They are typically published monthly or weekly.
Advertisements are sometimes accompanied by small pictures of items for sale, or in the case of personal advertisements, pictures of the advertisers. However, most content is textual. A small amount of display advertising and/or journalism may also be included.
Such magazines may be national or local. Distribution is typically via kiosks, newsstands, or dump bins, and less often via free home delivery or paid subscription through the mail. Many publishers also publish their advertisements on the World Wide Web.[1]
The business models of their publishers vary. Some distribute the magazine for free while charging advertisers. In some cases, advertisements are free but readers pay for copies. Others offer free advertisements only for goods under a certain value, charging for others. Some publishers charge both the advertiser and the reader. The choice of business model largely depends on the perceived value of the advertisements to readers and the perceived value to advertisers of receiving responses.
In the case of personal advertisements, the publisher may generate additional income by providing a voicemail service. This allows individuals responding to an advertisement to call a premium rate telephone number and leave a message for the advertiser without revealing the advertiser's identity.
Although referred to as magazines, many classified magazines are printed on newsprint.
Contact magazines
[edit]A contact magazine is a type of classified magazine largely or wholly dedicated to personal ads. In addition to publishing the ads, publishers of contact magazines often operate an anonymous mail forwarding service, allowing advertisers to identify themselves only by box numbers.
Some contact magazines were used by self-employed prostitutes seeking clients.[2] Others served as swinger or sex-contact magazines aimed at readers seeking or offering casual sex. Specialized magazines also existed for those with specific sexual preferences, such as individuals seeking BDSM encounters or the services of professional dominants or submissives. With the advent of swinger social networks and other adult websites, these magazines have largely become an anachronism.
References
[edit]- ^ Classificados Grátis, PPG (2 September 2021). "Anunciar em Classificados Online". Archived from the original on 2022-01-04.
- ^ McLeod, Eileen (2022). Women Working: Prostitution Now. Taylor & Francis. p. 1975. ISBN 978-1000634181.
External links
[edit]- J Ellard, J Richters and C Newman. Non-gay sexual subcultures: A content analysis of Sydney sex contact publications, National Centre in HIV Social Research, Faculty of Arts and Social Sciences, The University of New South Wales (2004) (pdf format), available via this publications list